Category Archives: newspapers

Old Dogs Learning New Tricks?

I was going to have this post simply be a link to the A-Rod/A-Rod’s wife/Madonna/Lenny Kravitz story and just ask if anyone really cares or maybe comment that I now agree w/ the thought that digital media is leading us to be stoopid. However, when I Googled “a rod and madonna” I noticed something more interesting. – aka the website for the Orlando Sun-Sentinenl – is running a sponsored link tied directly to this story.
I decided to test a bit further in the celebutainment area of journalism. No paid links for Christy Brinkley and Peter Cook or Angelina Jolie’s twins. Nuts. When looking at news of a bit more substantial nature, is buying Barack Obama related terms, but no one is touching the current president or the presumptive republican candidate for his office. Interesting.
All this to say that pure play editorial products have always paid for traffic. We in the media space should always make sure we understand how a website has built and maintains it’s traffic. However, I am encouraged to see that those tied to products made of paper are starting to catch on as well.
I am cyncial by nature, but now two Florida newspapers – The Tampa Tribune and The Sun-Sentinel – are giving me hope that we are getting to a place where media mix becomes irrelevant and the old guys start playing by the new rules. Let’s hope they’re not just crazy from the heat.

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Filed under entertainment industry, local, media coverage, monetizing media, newspapers

Newspapers emerging into digital reality?

I was very encouraged to read this story about the editor in chief of the Tampa Tribune, Janet Coats, announcing to a full newsroom that she was about to embark on a brand new business model for the paper. “Hyper local” is the catch phrase. And the online sibling to the printed paper is no longer just along for the ride, but driving the new model. It’s a realization that in an age where news is EXTREMELY perishable, the best way to be timely is to not wait for things to roll off a press or for “film at 11”.

Most of all, in spite of the post just previous to this one, she says the reorg and accompanying layoffs aren’t about profit margin. It seems Janet and the powers that be at the Tampa Tribune are coming to realize, as has always been the case, there are few experts when it comes to local more local than those at the “newspaper” or whatever term will come along to displace that notion of a thing printed on paper that focused on stories relevant to the immediate area.

Also encouraging and hopefully a preview of things to come, the whole thing was broken by an intern at the paper on her blog. Perhaps the kids are alright and we’re not about to be overtaken by The Dumbest Generation

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Filed under books, digital distribution, future of media, local, media on media, monetizing media, newspapers

Newspapers report Internet good, Internet bad

As the NAA touts newspaper’s effectiveness at driving cross-media behavior, the LA Times announced 250 layoffs. The editor points out that though this cyberweb has allowed them to grow their audience, it’s that same thingy that has caused said layoffs.

Just a thought here – perhaps some of those 250 people would be happy to keep their jobs to figure out how to monetize this new-fangled Internet thingamajig where you claim your audience is now.

If you’re feeling like you’ve heard this story before, you have. You Minnesotans will recall CBS used similar logic when announcing they were letting 100 people go, including Paul Douglas at WCCO here in the Twin Cities and other big names at their owned and operated stations. Ironically, I seem to recall that Douglas made a large chunk of change selling weather technology to one of the GPS providers before losing his job. Apparently, he figured out how to make money in this brave, new, digital world. Oh, and he still has his weather column at the Mpls Star-Tribune…maybe he could string for the LA Times.

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Filed under bad media, local, monetizing media, newspapers