Category Archives: newspapers
I was very encouraged to read this story about the editor in chief of the Tampa Tribune, Janet Coats, announcing to a full newsroom that she was about to embark on a brand new business model for the paper. “Hyper local” is the catch phrase. And the online sibling to the printed paper is no longer just along for the ride, but driving the new model. It’s a realization that in an age where news is EXTREMELY perishable, the best way to be timely is to not wait for things to roll off a press or for “film at 11”.
Most of all, in spite of the post just previous to this one, she says the reorg and accompanying layoffs aren’t about profit margin. It seems Janet and the powers that be at the Tampa Tribune are coming to realize, as has always been the case, there are few experts when it comes to local more local than those at the “newspaper” or whatever term will come along to displace that notion of a thing printed on paper that focused on stories relevant to the immediate area.
Also encouraging and hopefully a preview of things to come, the whole thing was broken by an intern at the paper on her blog. Perhaps the kids are alright and we’re not about to be overtaken by The Dumbest Generation…
As the NAA touts newspaper’s effectiveness at driving cross-media behavior, the LA Times announced 250 layoffs. The editor points out that though this cyberweb has allowed them to grow their audience, it’s that same thingy that has caused said layoffs.
Just a thought here – perhaps some of those 250 people would be happy to keep their jobs to figure out how to monetize this new-fangled Internet thingamajig where you claim your audience is now.
If you’re feeling like you’ve heard this story before, you have. You Minnesotans will recall CBS used similar logic when announcing they were letting 100 people go, including Paul Douglas at WCCO here in the Twin Cities and other big names at their owned and operated stations. Ironically, I seem to recall that Douglas made a large chunk of change selling weather technology to one of the GPS providers before losing his job. Apparently, he figured out how to make money in this brave, new, digital world. Oh, and he still has his weather column at the Mpls Star-Tribune…maybe he could string for the LA Times.