The last few weeks of 2008 have given me a glass half full perspective on the media industry. I’ve had a number of discussions w/ friends in the industry who are in relatively early stages of new business models or ventures in media. The kicker is these new models or ventures make sense – a lot of sense. Solving problems that need to be solved either for the business of media, the infrastructure of media, or directly for consumers.
Not pie in the sky, IPO and out, fast buck, free food and drinks types of business models from ~10 years ago. It just feels different in a good way. Real. Pragmatic. The pervasive feeling is one of hey, we’ve been thru something like this before, maybe caused by different factors, but we’ve been in something like this nonetheless. And we know what didn’t work and have a pretty firm grasp on why it didn’t – and ~10 years of experience and wisdom in a growing digital media landscape.
This time there’s a technological foundation and established consumer behaviors in place to support the models and ventures that are being built to make these ideas a reality.
With this sort of change comes a large amount of uncertainty. Personally, I’m a bit worn out w/ the wringing of hands from the old guard and the biting sarcastic I told you so of the new guard – and the pervasive doom and gloom from both sides. There’s some good, folk advice out there that goes something like, “It takes all kinds.” Indeed it does and will continue to be that way.
I’m excited and energized by the possibilities. Whether a marketer, at an agency, in sales or in any other corner of the media industry, I’m having a hard time locating a more disruptive point in media history.
I’m choosing to embrace it – to seek to drive change and not remain complacent. I’m going to do my best to keep my sarcasm in check, but my healthy skepticism in place to drive positive change. To keep my mind open, and be pro-active, patient yet aggressive.
Necessity is the mother of invention. There will be a lot of necessity coming at us in 2009. Let’s invent!
PS: Perhaps my fave album title was used in developing the title for this post…thx, Yo La Tengo